MARKETING SPECIALIST

Meta Updates:

There are 4 parts/ updates that make up Meta's New Ad System; Meta Gem, Meta Lattice, Meta Andromeda & Sequence Learning.

Meta Andromeda is a hardware, software and ML(Machine Learning) combo powered by "Meta training and Inference Accelerator (MTIA) and NVIDIA Grace Hopper super chip."

It enables a staggering 10,000x increase in the complexity of models used for ad matching, retiring the old ad ranking and matching process pre-andromeda causing an unfair advantage.

It's first step in the ad ranking and matching process, where Meta narrows down a pool of tens of millions of potential ads to a few thousand.

As advertisers upload more and more ads, Andromeda's complex prediction model works behind the scenes to identify and serve the most relevant and effective ads to each user.

Creative diversity/ variation is non-negotiable as a result and creative volume is also key.

More ads means more "Shots on Goal" or "Times at Bat", take as many shots/ swings as your resources will allow.

***** Keep UGC (user-generated content) style in mind as UGC is the authentic, unpolished, and relatable look of content created by everyday users, not brands.*****

Note: Stay away from photo opportunities, polished/AI created images or presentations(video) that are very well-staged.

Meta's New Ad Delivery System

The 3 Pillars of Smart Scaling

📈 Meta Ads Scaling Strategy: Proven & Profitable One Pager By Nic Lalich

✅ When to Scale

Once your campaign is performing at:

ECOM: 2.5–3x Return on Ad Spend (ROAS)

Lead Gen: Delivering quality leads at an acceptable cost

🧱 The 3 Pillars of Smart Scaling

1. Ad Relevance

Ad-level relevance scores must be Average or Above Average

If scores are unavailable:

CPM target:

≤ $5 per 1,000 impressions

High-ticket items: up to $10–$20 based on price point

2. CTR (All)

Lead Gen: 2–3% minimum

EComm: 3–5% minimum

Strong CTR means your audience is engaging and well-targeted

Use Advantage+ Audiences and avoid over-restricting targeting

3. Scaling Method

Gradual: Increase budget 10% per day for 7 days

Aggressive: Increase up to 70% at once

Use Advantage+ Audiences - designed to scale efficiently

Allow 7 full days unedited for algorithm optimization

⚖️ Understand Scaling Efficiency

Best: Economies of Scale - Costs per conversion go down as volume increases

Good: Constant Returns - Costs remain stable

Bad: Diseconomies of Scale - Costs increase with volume

🔁 Optimization is continuous - Meta's algorithm never stops learning

📌 Final Checklist Before Scaling:

✅ Ad Relevance Scores (or CPM within target range)

✅ CTR(All) meets or exceeds benchmarks

✅ Consistent performance trends (ROAS or CPL)

✅ Adequate Reach and Frequency

✅ Advantage+ features fully utilized

An original system developed by Nic Lalich - built on real-world Meta ad success.

Strategic Analysis/Customer Centric Orientation/ Business Intelligence

MARKETING SPECIALIST: Visionary | Mktg. Genius & Disruptor

Our Mission

Certified Meta Media/Digital Agency Marketing Expert (Advanced), Certified AI & Machine Learning Expert

Meta Updates:

Meta's NEW AD DELIVERY SYSTEM: In Simple images

The 3 Pillars of Smart Scaling

📈 Meta Ads Scaling Strategy: Proven & Profitable One Pager By Nic Lalich

Contact Us

Drop us a line!

86400 Entertainment & Marketing

Strategic Analysis/Customer Centric Orientation/ Business Intelligence

MARKETING SPECIALIST: Visionary | Mktg. Genius & Disruptor

Our Mission

Certified Meta Media/Digital Agency Marketing Expert (Advanced), Certified AI & Machine Learning Expert

Meta Updates:

Meta's NEW AD DELIVERY SYSTEM: In Simple images

The 3 Pillars of Smart Scaling

📈 Meta Ads Scaling Strategy: Proven & Profitable One Pager By Nic Lalich

Contact Us

Drop us a line!

86400 Entertainment & Marketing

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