Niagara Falls, Ontario, Canada
Strategist/Marketing Expert/Business Intelligence
MARKETING SPECIALIST: Visionary | Mktg. Genius & Disruptor
Our Mission
At 86400 Entertainment, we believe every second counts. Our mission is to elevate artists, brands, businesses, and events through strategic vision, innovative marketing, and unforgettable experiences. By applying proven advertising and marketing strategies across diverse industries, we help clients grow, connect with their audiences, and achieve measurable success.
Certified Meta Media/Digital Agency Marketing Expert (Advanced), Certified AI & Machine Learning Expert
Meta Updates:
There are 4 parts/ updates that make up Meta's New Ad System; Meta Gem, Meta Lattice, Meta Andromeda & Sequence Learning.
Meta Andromeda is a hardware, software and ML(Machine Learning) combo powered by "Meta training and Inference Accelerator (MTIA) and NVIDIA Grace Hopper super chip."
It enables a staggering 10,000x increase in the complexity of models used for ad matching, retiring the old ad ranking and matching process pre-andromeda causing an unfair advantage.
It's first step in the ad ranking and matching process, where Meta narrows down a pool of tens of millions of potential ads to a few thousand.
As advertisers upload more and more ads, Andromeda's complex prediction model works behind the scenes to identify and serve the most relevant and effective ads to each user.
Creative diversity/ variation is non-negotiable as a result and creative volume is also key.
More ads means more "Shots on Goal" or "Times at Bat", take as many shots/ swings as your resources will allow.
***** Keep UGC (user-generated content) style in mind as UGC is the authentic, unpolished, and relatable look of content created by everyday users, not brands.*****
Note: Stay away from photo opportunities, polished/AI created images or presentations(video) that are very well-staged.
Meta's NEW AD DELIVERY SYSTEM: In Simple images
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The 3 Pillars of Smart Scaling™
📈 Meta Ads Scaling Strategy: Proven & Profitable One Pager By Nic Lalich
✅ When to Scale
Once your campaign is performing at:
ECOM: 2.5–3x Return on Ad Spend (ROAS)
Lead Gen: Delivering quality leads at an acceptable cost
🧱 The 3 Pillars of Smart Scaling
1. Ad Relevance
Ad-level relevance scores must be Average or Above Average
If scores are unavailable:
CPM target:
≤ $5 per 1,000 impressions
High-ticket items: up to $10–$20 based on price point
2. CTR (All)
Lead Gen: 2–3% minimum
EComm: 3–5% minimum
Strong CTR means your audience is engaging and well-targeted
Use Advantage+ Audiences and avoid over-restricting targeting
3. Scaling Method
Gradual: Increase budget 10% per day for 7 days
Aggressive: Increase up to 70% at once
Use Advantage+ Audiences - designed to scale efficiently
Allow 7 full days unedited for algorithm optimization
⚖️ Understand Scaling Efficiency
Best: Economies of Scale - Costs per conversion go down as volume increases
Good: Constant Returns - Costs remain stable
Bad: Diseconomies of Scale - Costs increase with volume
🔁 Optimization is continuous - Meta's algorithm never stops learning
📌 Final Checklist Before Scaling:
✅ Creative diversification (Creative mix: image, video, carousel, slideshow etc.)
vs Creative iteration (same Creatives at scale)
✅ Ad Relevance Scores (or CPM within target range)
✅ CTR(All) meets or exceeds benchmarks
✅ Consistent performance trends (ROAS or CPL)
✅ Adequate Reach and Frequency
✅ Advantage+ features fully utilized
An original system developed by Nic Lalich - built on real-world Meta ad success.
TESTIMONIALS
Dan Tsurif | VP of Digital and Social Media Marketing 10th Street Entertainment | www.10thst.com
Nic has been nothing short of amazing to work with. With his help we have been able to scale our advertising campaigns to 20 ROAS and 16 ROAS on two different businesses. Nic has been incredible in helping us reshape our e-commerce strategy. In the past year alone I’ve had two clients see 6 figure increases in webstore sales because of his guidance. He recommended Conversions API which was a tremendous help in boosting webstore sales. 10/10 would be very happy working directly with him on every one of my clients.
Sonja Bellem Founder | CEO Bennington Brookstone
Just a short note to thank you for helping our business grow in 2023 and again through Q1 2024. You have consistently helped our clients reach new levels of success on Meta.
For our agency, Meta lead volume is way up. As a result, our clients’ Meta ad budgets have increased. This is really thanks to your expert care and attention. You foster the success of our agency and our clients.
Thank you for keeping our agency in such good form! We greatly appreciate your time, knowledge, and expert attention.
Mike Bean President, Bean Media Productions, Inc.
The partnership with our representative Nicholas Lalich has been an integral piece toward our growth with the Meta platforms, and our social media department.The long-standing relationship with Nic has been delightful and has provided our team with ongoing education and confidence… especially in our efforts toward retaining existing clients and attracting new digital marketing business relationships. Our conversations and meetings have always been very educational and constructive. We look forward to them every week.
Contact Us
86400 Entertainment & Marketing
Niagara Falls, ON, Canada
(289) 257-8633, Phone or Text, Email: nic@86400.ca
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