Strategist/Marketing Expert/Business Intelligence

Concert / Event Producer/Promoter/Talent Buyer > Music/ Entertainment Marketing Specialist > Artist Manager/ Booking Agent > Executive Producer > Certified Meta Media/Digital Agency Marketing Expert (Advanced), Certified AI & Machine Learning Expert > Business and Management Consulting

Entrepreneur/ Strategist & Solutions Expert /Specialist in Precognition "Future Sight"
>My specialty is Seeing the future, Going where the puck is going to be ..... Wayne Gretzky hockey.
I analyze processes, behaviour & the environment to identify creative business Opportunities.
Score goals/win championships = Profits/Success
>S W O T Analysis :
Strengths, Weaknesses, Opportunities, Threats.
Business and Management Consultants

Professional Sports & Entertainment Agent:
>Professional representation and effective contract negotiations services. Negotiating marketing
contracts and endorsements. Creating business opportunities.
Professional Hockey Scout:
>Talent recognition meets Star potential through vision and natural intuition backed by Expert hockey knowledge. strategist
>Discuss the details of your event, answer questions and work with you on determining your entertainment needs.
>Provide a broad list of Artists in the genre that you feel best fits your event.
>Check and confirm availability for the Artists that you are interested in.
>Put together an offer in a way that best represents your needs and interests for the event.
>Negotiate with the Artist’s Agent and place the offer.
>Once the offer is accepted, go through the Artist contract and rider and make the appropriate changes on your behalf and send them to you for review and signature.
>Facilitate the contractual process and any negotiations between the event, Artist, and agent.
>Provide you with current Artists photos, bio, and other available publicity and/or media information to help you promote your event.
>Remain available to you to answer any questions that may arise prior to the event and will retain
copies of the contracts in order to answer questions from either the Artist or your organization. strategist
The Plant Your Flag Podcast returns in 2026 with our newest guest, Nic Lalich! Nic is the founder and business owner of 86400 Entertainment. A company focused on producing shows for concerts and musicians.






Pictures above 👆
Hey Nic!
This is a long overdue thank you for going above and beyond what any of us could have expected! Never mind what a wild show it was! You had my twin daughters, who I bought the tickets for to celebrate their birthday, questioning me the whole night, "How does this guy know our name's?!"
I can't thank you and your crew enough, the professionalism, the talent, the charisma. I can't believe how overwhelming it must be for the band before and after every show! And you just rocked it non stop like a boss!
Best wishes for 2026! A sincere thank you from me, my mother(begged to come to the show), and my twin daughters(who didn't know what hit them)!"















Event Planning, Operations coordination, Technical Director

A concert and event producer is charged with guiding live events from ideation to completion.


Ed Sousa
President of The Sousa Group
Founder of Rock and Bowl Sessions, McBowl and Pop-Up Show concert series
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